Category Pricing
Pricing Comparison: Best Audience & Content Intelligence Tools
Side-by-side pricing matrix for audience & content intelligence tools. Compare free tiers, starting prices, billing metrics, scalability risks, and paid tier breakdowns in one view.
ℹ️ Transparency: This site is reader-supported. We may earn a commission if you purchase tools through our links.
Updated:
| Free Tier | ||
| | | |
| Free Tier Limits | ||
| — | 5 searches | limited access to Site Explorer & Site Audit |
| Starting Price | ||
| $125 / month | $38 / month | $29 / month |
| Billing Metric | ||
| monthly | peruser | monthly |
| Cost Scalability Risk | ||
| As your data needs grow, scaling up can lead to significantly higher costs, especially if additional user licenses or extended data history are required. | As your needs grow, the cost can increase significantly, especially when scaling up from Personal to Agency tiers. | As usage increases, particularly with the need for more projects or crawl credits, costs can scale significantly, requiring careful consideration of plan upgrades. |
| Hidden Cost Explanations | ||
| Users should be aware of potential additional costs for exceeding user limits or requiring longer historical data access, which may necessitate upgrading to a higher tier. | While the pricing is straightforward, users should be aware that exceeding report limits will require upgrading to a higher tier, which could entail additional costs. | While Ahrefs provides detailed information on its pricing structure, users should be aware of potential additional costs associated with exceeding project or crawl limits, especially on lower-tier plans. |
| Paid Tiers | ||
| Competitive Intelligence $125/month 1 User, 3 months of historical data Competitive Intel & SEO & AEO $333/month 1 User, 6 months of historical data Competitive Intel, SEO & AEO & Ads $542/month 1 User, 6 months of historical data Starter $125/month 1 User, 3 months of historical data Professional $333/month 1 User, 6 months of historical data Team $542/month 1 User, 6 months of historical data | Personal $38/month 4 reports/month, 1 user Business $112/month 25 reports/month, 10 users Agency $225/month 250 reports/month, 100 users | Starter $29/month 5 projects, 750 tracked keywords, 100,000 crawl credits Lite $129/month 20 projects, 2,000 tracked keywords, 500,000 crawl credits Standard $249/month 50 projects, 5,000 tracked keywords, 1,500,000 crawl credits Advanced $449/month 100 projects, unlimited tracked keywords, unlimited crawl credits Enterprise $1,499/month custom limits and features |