Category Pricing
Pricing Comparison: Best PPC & Ad Intelligence Tools
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Side-by-side pricing for 6 PPC & Ad Intelligence tools (Semrush Trends, SE Ranking, Serpstat, Adbeat, and 2 more). Compare billing metrics, export limits, and cost-scalability notes before you subscribe.
View Feature Comparison for PPC & Ad IntelligenceData last reviewed:
| Semrush Trends | SE Ranking | Serpstat | Adbeat | SpyFu | tapClicks | |
|---|---|---|---|---|---|---|
| Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | |
| Free Tier | ||||||
| | | | | | | |
| Free Tier Limits | ||||||
| — | 14-day free trial with limited features | 7-day free trial available | 90 days data, 1,000 search results | — | — | |
| Starting Price | ||||||
| $1,408 / year | $52 / mo | $50 / month | $399 / month | $39 / month | $59 / month | |
| Billing Metric | ||||||
| permonth | permonth | Monthly | /month | monthly | monthly | |
| Cost Scalability Risk | ||||||
| Budgetary impact escalates significantly with the acquisition of additional features or data access, particularly with separate API purchases. | Significant cost escalations arise when usage exceeds tier limits, necessitating upgrades to higher subscription levels. | Cost scalability poses a significant risk for high-volume operations, particularly within the parameters of the Agency plan. | Significant risk at scale, as the initial cost of $399/month can rapidly escalate when additional historical data or complex alerts are required. | Transitioning from Basic to higher tiers significantly increases monthly expenses, particularly for large-scale data operations. | Pricing can escalate with increased usage, potentially necessitating costly upgrades as operational demands grow. | |
| Hidden Cost Explanations | ||||||
| Feedback indicates additional expenses for Trends Premium API and other add-ons beyond standard subscriptions. | Additional charges are incurred when project and keyword limits are surpassed, leading to higher costs. | Overage charges are incurred when export row and position check thresholds are exceeded, as reported by community experiences. | Exceeding the 90-day data limit and search restrictions in the Standard plan may result in substantial cost increases when upgrading for broader market visibility. | Lower plans are restricted by search/export limits, prompting upgrades for extensive use. Annual billing imposes cost pressure, with additional expenses for agency-scale needs. | Initial pricing does not account for the costs associated with additional modules; expenses can increase significantly with the inclusion of reporting, analytics, and AI functionalities. | |
| Paid Tiers | ||||||
| SEO $139.95/month 5 websites to monitor, 500 keywords to track daily Pro $139.95 5 projects, 500 keywords, no historical data Starter $199/month 5 websites to monitor, 500 keywords to track daily, AI Vistibility - 50 prompts to track daily Guru $249.95 15 projects, 1,500 keywords, content toolkit Pro+ $299/month 15 websites to monitor, 1,500 keywords to track daily, AI Visibility - 100 prompts to track daily Business $499.95 40 projects, 5,000 keywords, API + white-label Advanced $549/month 40 websites to monitor, 5,000 keywords to track daily, AI Visibility - 200 prompts to track daily | Core $103.20/mo 10 projects & 1 manager seat Business $144–$535/mo Custom limits and pricing Growth $223.20/mo 30 projects & 3 manager seats Enterprise Custom pricing Custom limits and features | Individual $50/mo 5 projects, 100 searches for sites, keywords, and links per day, 10,000 keyword position checks, 30,000 pages to audit, 50,000 export rows Team $100/mo Unlimited projects, 500 searches for sites, keywords, and links per day, 150,000 pages to audit, 250,000 export rows Team x2 $169/mo Unlimited projects, 1,000 searches for sites, keywords, and links per day, 100,000 keyword position checks, 300,000 pages to audit, 500,000 export rows Agency $410/mo Unlimited projects, 5,000 searches for sites, keywords, and links per day, 500,000 keyword position checks, 1,500,000 pages to audit per month, 2,500,000 export rows per month | Standard $249/month 90 days data, 1,000 search results | Basic Annual $29/month 10k row search results, 10k row data exports, 1 Live Site tracking project Basic $39/month 10k row search results, 10k row data exports, 1 Live Site tracking project, 10+ years historical data Basic Monthly $39/month 10k row search results, 10k row data exports, 1 Live Site tracking project Pro + AI Monthly $59/1st month, $119/month thereafter Unlimited search results, Unlimited data exports, 10 Live Site tracking projects Professional $79/month Unlimited search results, Unlimited data exports, 10 Live Site tracking projects, 10+ years historical data Pro + AI Annual $89/month Unlimited search results, Unlimited data exports, 10 Live Site tracking projects Team/Agency Annual $187/month Unlimited search results, Unlimited data exports, Unlimited Live Site tracking projects Team/Agency Monthly $249/month Unlimited search results, Unlimited data exports, Unlimited Live Site tracking projects Team $299/month Unlimited search results, Unlimited data exports, Unlimited Live Site tracking projects, 10+ years historical data | Starter (annual billing) $50/month Starter (monthly billing) $59/month Professional $99/month Advanced $299/month | |